Portfolio

01
client name

British training institute

Client Overview

Industry: Education (Institute offering online and on-campus courses in UAE)
Target Audience: Students and professionals looking for career-advancing courses

Problem Statement

The institute faced a decline in student inquiries and enrollments, leading to lower revenue. Their existing digital marketing efforts were not generating enough quality leads, and their ad campaigns had low conversion rates.

Challenges

Decreasing Engagement & Lead Generation – Organic reach was declining, and paid ads were not converting effectively.
High Cost Per Lead (CPL) – Ads were expensive, and many leads were unqualified or unresponsive.
Poor Social Media Strategy – The content lacked engagement, and there was no clear CTA for enrollment.

Solution & Strategy

1. Optimized Media Buying Strategy

  • Restructured Facebook, Instagram, TikTok, and Snapchat ad campaigns with high-converting creatives.
  • Focused on Lookalike Audiences & Retargeting Ads to attract quality leads.
  • A/B tested different ad formats, including carousel ads, video testimonials, and lead forms.

2. Engaging Social Media Content

  • Developed daily content strategy with success stories, interactive Q&As, and student testimonials.
  • Launched influencer collaborations to build trust and social proof.

Results (After 1 year)

📈 Leads Increased by 265% – From 100 to 250+ inquiries per month
🎓 Enrollment Rate Increased by 60% – More students signing up for courses
🚀 ROAS become 9.4 – Higher revenue from enrollments compared to ad spend

Conclusion

By implementing a data-driven media buying strategy, engaging content, and optimized lead generation process, the institute successfully increased enrollments while reducing marketing costs. This case study demonstrates the power of strategic digital marketing in turning around a struggling business.